Nutella

Nutella using hashtags and emojis as a way to market their product on Instagram

Cadbury meets Oreo

Cadbury have been using their Facebook page to advertise their new range of Oreo chocolate blocks. They have used emojis to give Oreo and Cadbury their own personas and have introduced this new product as a newly formed friendship of the two brands. The image above is from Cadbury Dairy Milk's facebook page displaying how Oreo and Cadbury are now officially facebook friends. They made the two brands appear as though they are actually people becoming friends on facebook. I really like how they have done this and i think it is quite a clever and funny way to connect to their target audience through the use of social media.

Maybelline #AddSomeDrama

Bus Shelter advertisement for Maybelline New york -
another brand using a hashtag to market their product.

Instagrams Analytics tools are coming...

Here is an article about about the new analytics tools that will soon be coming to Instagram. Updates to brand profiles are also discussed, which includes a new 'Contact' button on Instagram profiles allowing people to directly email a business from there. There will also be a 'business categorisation' field that will help users find particular brands and improve location listings.

http://www.socialmediatoday.com/social-networks/instagrams-analytics-tools-are-coming-heres-how-theyll-work?utm_source=dlvr.it&utm_medium=tumblr