Maybelline #AddSomeDrama

Bus Shelter advertisement for Maybelline New york -
another brand using a hashtag to market their product.

Choc Top Challenge

 I recently picked this card up at event Cinemas. Event Cinemas are encouraging people to engage in their social media platforms through the use of a competition with the use of the hashtag #ChocTopChallenge. This has been a clever way to get people involved and sharing about event cinemas whilst advertising their 3 social media platforms: Facebook, Twitter and Instagram.

#BeMoreFanta

Pepsi have created a series of TV ads for their #sayitwithpepsi campaign. Each ad uses a different emoji and connects to the audience through the personable actions of the pepsimojis, like the above video.

#SayitwithPepsi

Earlier this year Pepsi launched a new world wide social media campaign: #Sayitwithpepsi. The campaign uses "PepsiMojis" that have been designed specifically for this Pepsi campaign. Hundreds of "PepsiMojis" were created by the PepsiCo Design & Innovation center to be used globally as well as locally. The "PepsiMojis" are featured on the front of pepsi bottles and cans and are sometimes accompanied with the hashtag #sayitwithpepsi.

The idea of the campaign is quite clearly about encouraging customers to share a photo with their pepsi drink with the hashtag #sayitwithpepsi as this will help Pepsi increase their social media presence and create a new hashtag trend that gets people talking about the product. The campaign launched in Australia in March of this year.

^ above is just some of the pepsimojis that have been created. Every design uses Pepsi's circle globe shape as well as their brand colours: blue, red and white. From this they have created their own "universal language system".

http://www.campaignbrief.com/2016/02/pepsi-invites-aussies-to-sayit.html