Boost App

This is not to do with Instagram but here is a promotional activity on Facebook. Boost are encouraging their Facebook audience to download the app as they will only receive this reward by doing so.

#ForkCancer

This image has been showing up quite a lot on my Instagram and Facebook feed as a sponsored post and i have also seen this advertised on Tv. The Longest table is a an event aimed to raise money to fight cancer where people can host one of these events or simply donate to one of the charities that they are fundraising for. They have been promoting the pun/hashtag #forkCancer on all social media platforms which is a very straightforward and powerful message that would connect to many people.

Nutella

Nutella using hashtags and emojis as a way to market their product on Instagram

Cadbury meets Oreo

Cadbury have been using their Facebook page to advertise their new range of Oreo chocolate blocks. They have used emojis to give Oreo and Cadbury their own personas and have introduced this new product as a newly formed friendship of the two brands. The image above is from Cadbury Dairy Milk's facebook page displaying how Oreo and Cadbury are now officially facebook friends. They made the two brands appear as though they are actually people becoming friends on facebook. I really like how they have done this and i think it is quite a clever and funny way to connect to their target audience through the use of social media.

Maybelline #AddSomeDrama

Bus Shelter advertisement for Maybelline New york -
another brand using a hashtag to market their product.

Tips for a successful Instagram

Here are links to tips on how to create a more successful Instagram based on the consistency of posts, the flow of your Instagram page and learning how to plan and schedule posts.

http://www.planoly.com/blog/portfolio/instagram-tips-consistency/

http://www.planoly.com/blog/portfolio/instagram-flow/

http://www.planoly.com/blog/portfolio/learn-to-plan/