#ForkCancer

This image has been showing up quite a lot on my Instagram and Facebook feed as a sponsored post and i have also seen this advertised on Tv. The Longest table is a an event aimed to raise money to fight cancer where people can host one of these events or simply donate to one of the charities that they are fundraising for. They have been promoting the pun/hashtag #forkCancer on all social media platforms which is a very straightforward and powerful message that would connect to many people.

#BeMoreFanta

Be More Fanta! Campaign

The link below is a short article on Coca Cola's new social media marketing campaign for Fanta that launched early this year. The campaign is very much like #Sayitwithpepsi with the use of their 'selfie cans' and new slogan 'be more Fanta', as well as incorporating trending words and phrases, like: On point and Bae on their packaging.

http://www.adnews.com.au/campaigns/be-more-fanta-campaign-targets-millennials-with-selfie-can

On Point!

It seems another soft drink campaign has begun.
This image showed up on my Instagram feed as
a sponsored post recently.

Pepsi have created a series of TV ads for their #sayitwithpepsi campaign. Each ad uses a different emoji and connects to the audience through the personable actions of the pepsimojis, like the above video.