Be More Fanta! Campaign

The link below is a short article on Coca Cola's new social media marketing campaign for Fanta that launched early this year. The campaign is very much like #Sayitwithpepsi with the use of their 'selfie cans' and new slogan 'be more Fanta', as well as incorporating trending words and phrases, like: On point and Bae on their packaging.

http://www.adnews.com.au/campaigns/be-more-fanta-campaign-targets-millennials-with-selfie-can

Pepsi have created a series of TV ads for their #sayitwithpepsi campaign. Each ad uses a different emoji and connects to the audience through the personable actions of the pepsimojis, like the above video.

#SayitwithPepsi

Earlier this year Pepsi launched a new world wide social media campaign: #Sayitwithpepsi. The campaign uses "PepsiMojis" that have been designed specifically for this Pepsi campaign. Hundreds of "PepsiMojis" were created by the PepsiCo Design & Innovation center to be used globally as well as locally. The "PepsiMojis" are featured on the front of pepsi bottles and cans and are sometimes accompanied with the hashtag #sayitwithpepsi.

The idea of the campaign is quite clearly about encouraging customers to share a photo with their pepsi drink with the hashtag #sayitwithpepsi as this will help Pepsi increase their social media presence and create a new hashtag trend that gets people talking about the product. The campaign launched in Australia in March of this year.

^ above is just some of the pepsimojis that have been created. Every design uses Pepsi's circle globe shape as well as their brand colours: blue, red and white. From this they have created their own "universal language system".

http://www.campaignbrief.com/2016/02/pepsi-invites-aussies-to-sayit.html

#SayItWithPepsi

Hmm.. a new marketing Campaign for Pepsi?