Fanta's official Instagram

This is the official Instagram account for Fanta, which in my opinion looks really cool! All their posts form one eye catching and continuous picture as you will see in the video.

The Instagram page has great potential, with a following of 66.1K, but Fanta has not posted to Instagram since October 2015 and have failed to market themselves as well as they could. They also make no mention or posts about their new social media campaign: 'Be More Fanta'.

#BeMoreFanta

On Point!

It seems another soft drink campaign has begun.
This image showed up on my Instagram feed as
a sponsored post recently.

Pepsi have created a series of TV ads for their #sayitwithpepsi campaign. Each ad uses a different emoji and connects to the audience through the personable actions of the pepsimojis, like the above video.

#SayitwithPepsi

Earlier this year Pepsi launched a new world wide social media campaign: #Sayitwithpepsi. The campaign uses "PepsiMojis" that have been designed specifically for this Pepsi campaign. Hundreds of "PepsiMojis" were created by the PepsiCo Design & Innovation center to be used globally as well as locally. The "PepsiMojis" are featured on the front of pepsi bottles and cans and are sometimes accompanied with the hashtag #sayitwithpepsi.

The idea of the campaign is quite clearly about encouraging customers to share a photo with their pepsi drink with the hashtag #sayitwithpepsi as this will help Pepsi increase their social media presence and create a new hashtag trend that gets people talking about the product. The campaign launched in Australia in March of this year.

^ above is just some of the pepsimojis that have been created. Every design uses Pepsi's circle globe shape as well as their brand colours: blue, red and white. From this they have created their own "universal language system".

http://www.campaignbrief.com/2016/02/pepsi-invites-aussies-to-sayit.html

#SayItWithPepsi

Hmm.. a new marketing Campaign for Pepsi?