Pepsi have created a series of TV ads for their #sayitwithpepsi campaign. Each ad uses a different emoji and connects to the audience through the personable actions of the pepsimojis, like the above video.

#SayitwithPepsi

Earlier this year Pepsi launched a new world wide social media campaign: #Sayitwithpepsi. The campaign uses "PepsiMojis" that have been designed specifically for this Pepsi campaign. Hundreds of "PepsiMojis" were created by the PepsiCo Design & Innovation center to be used globally as well as locally. The "PepsiMojis" are featured on the front of pepsi bottles and cans and are sometimes accompanied with the hashtag #sayitwithpepsi.

The idea of the campaign is quite clearly about encouraging customers to share a photo with their pepsi drink with the hashtag #sayitwithpepsi as this will help Pepsi increase their social media presence and create a new hashtag trend that gets people talking about the product. The campaign launched in Australia in March of this year.

^ above is just some of the pepsimojis that have been created. Every design uses Pepsi's circle globe shape as well as their brand colours: blue, red and white. From this they have created their own "universal language system".

http://www.campaignbrief.com/2016/02/pepsi-invites-aussies-to-sayit.html

#SayitwithPepsi

#SayItWithPepsi

Hmm.. a new marketing Campaign for Pepsi?

Welcome to my Blog!

So i am completely new at this blog thing, so lets see how i go..

Welcome to my blog :)

My blog will be about the use of social media as a form of marketing with a main focus on how Instagram and hashtags are being used as marketing tools. I aim to look at a range of different businesses and research how they market via instagram and with the use of hashtags. Instagram has become an extremely relevant and important platform for marketing and the number of businesses using the app is rapidly growing, which is why i have chosen to research more into it.