Boost App

This is not to do with Instagram but here is a promotional activity on Facebook. Boost are encouraging their Facebook audience to download the app as they will only receive this reward by doing so.

#ForkCancer

This image has been showing up quite a lot on my Instagram and Facebook feed as a sponsored post and i have also seen this advertised on Tv. The Longest table is a an event aimed to raise money to fight cancer where people can host one of these events or simply donate to one of the charities that they are fundraising for. They have been promoting the pun/hashtag #forkCancer on all social media platforms which is a very straightforward and powerful message that would connect to many people.

Nutella

Nutella using hashtags and emojis as a way to market their product on Instagram

Cadbury meets Oreo

Cadbury have been using their Facebook page to advertise their new range of Oreo chocolate blocks. They have used emojis to give Oreo and Cadbury their own personas and have introduced this new product as a newly formed friendship of the two brands. The image above is from Cadbury Dairy Milk's facebook page displaying how Oreo and Cadbury are now officially facebook friends. They made the two brands appear as though they are actually people becoming friends on facebook. I really like how they have done this and i think it is quite a clever and funny way to connect to their target audience through the use of social media.

Maybelline #AddSomeDrama

Bus Shelter advertisement for Maybelline New york -
another brand using a hashtag to market their product.

Tips for a successful Instagram

Here are links to tips on how to create a more successful Instagram based on the consistency of posts, the flow of your Instagram page and learning how to plan and schedule posts.

http://www.planoly.com/blog/portfolio/instagram-tips-consistency/

http://www.planoly.com/blog/portfolio/instagram-flow/

http://www.planoly.com/blog/portfolio/learn-to-plan/

Instagrams Analytics tools are coming...

Here is an article about about the new analytics tools that will soon be coming to Instagram. Updates to brand profiles are also discussed, which includes a new 'Contact' button on Instagram profiles allowing people to directly email a business from there. There will also be a 'business categorisation' field that will help users find particular brands and improve location listings.

http://www.socialmediatoday.com/social-networks/instagrams-analytics-tools-are-coming-heres-how-theyll-work?utm_source=dlvr.it&utm_medium=tumblr

Take a moment - not a selfie

Choc Top Challenge

 I recently picked this card up at event Cinemas. Event Cinemas are encouraging people to engage in their social media platforms through the use of a competition with the use of the hashtag #ChocTopChallenge. This has been a clever way to get people involved and sharing about event cinemas whilst advertising their 3 social media platforms: Facebook, Twitter and Instagram.

Can't escape social media..even when drinking Coffee

Fanta's official Instagram

This is the official Instagram account for Fanta, which in my opinion looks really cool! All their posts form one eye catching and continuous picture as you will see in the video.

The Instagram page has great potential, with a following of 66.1K, but Fanta has not posted to Instagram since October 2015 and have failed to market themselves as well as they could. They also make no mention or posts about their new social media campaign: 'Be More Fanta'.

Top Hashtags on Instagram

#BeMoreFanta

Be More Fanta! Campaign

The link below is a short article on Coca Cola's new social media marketing campaign for Fanta that launched early this year. The campaign is very much like #Sayitwithpepsi with the use of their 'selfie cans' and new slogan 'be more Fanta', as well as incorporating trending words and phrases, like: On point and Bae on their packaging.

http://www.adnews.com.au/campaigns/be-more-fanta-campaign-targets-millennials-with-selfie-can

On Point!

It seems another soft drink campaign has begun.
This image showed up on my Instagram feed as
a sponsored post recently.

14 of the best Instagram campaigns of 2014

http://www.postano.com/blog/the-14-best-instagram-campaigns-of-2014

Pepsi have created a series of TV ads for their #sayitwithpepsi campaign. Each ad uses a different emoji and connects to the audience through the personable actions of the pepsimojis, like the above video.

#SayitwithPepsi

Earlier this year Pepsi launched a new world wide social media campaign: #Sayitwithpepsi. The campaign uses "PepsiMojis" that have been designed specifically for this Pepsi campaign. Hundreds of "PepsiMojis" were created by the PepsiCo Design & Innovation center to be used globally as well as locally. The "PepsiMojis" are featured on the front of pepsi bottles and cans and are sometimes accompanied with the hashtag #sayitwithpepsi.

The idea of the campaign is quite clearly about encouraging customers to share a photo with their pepsi drink with the hashtag #sayitwithpepsi as this will help Pepsi increase their social media presence and create a new hashtag trend that gets people talking about the product. The campaign launched in Australia in March of this year.

^ above is just some of the pepsimojis that have been created. Every design uses Pepsi's circle globe shape as well as their brand colours: blue, red and white. From this they have created their own "universal language system".

http://www.campaignbrief.com/2016/02/pepsi-invites-aussies-to-sayit.html

#SayitwithPepsi

#SayItWithPepsi

Hmm.. a new marketing Campaign for Pepsi?

Welcome to my Blog!

So i am completely new at this blog thing, so lets see how i go..

Welcome to my blog :)

My blog will be about the use of social media as a form of marketing with a main focus on how Instagram and hashtags are being used as marketing tools. I aim to look at a range of different businesses and research how they market via instagram and with the use of hashtags. Instagram has become an extremely relevant and important platform for marketing and the number of businesses using the app is rapidly growing, which is why i have chosen to research more into it.